《天天酷跑》如何突破休闲游戏的商业化局限（Everyday cool running how to break through the commercial limitations of casual games）.docVIP

《天天酷跑》如何突破休闲游戏的商业化局限（Everyday cool running how to break through the commercial limitations of casual games） Everyday cool running how to break through the commercial limitations of casual games? Time: 2013-12-02 editor: Hu source: Science and technology Tencent [concerned channel of micro-blog news mailbox]. Tencent mobile game platform in many game applications, every day cool running created achievements have been constantly refresh new records. As the first monthly mobile game in China, the revenue, the number of online users and the activity rate reached a new milestone after the release of the new version about half a month ago. Everyday cool running game chief strategist Shen Xiaohua recently accepted the Tencent technology interview, he said that these figures is not convenient announced, but the feedback from the user and the data, indeed greatly exceeded the expectations of the team. The reason behind the success of the game summary, Shen Xiaohua introduction, WeChat QQ mobile phone and it is self-evident that play the role, whether from the game or game player into massive customer relationship chain, social elements have irreplaceable value to the users in the game activity and retention. In the early stage of the mobile gaming industry development, when the mobile phone game has become a popular form of entertainment, in front of the problem is how to make the practitioners, with large-scale low paying users of casual games can break through the limitations of their own business, and to reduce the loss of users. From the cool every day running has billions of users, the game has become a national level game. But the rate of paid users is actually very low. For teams, how to balance the different demands of the game between the public, free users and small paid players has become a long-term problem. At present, from the new version of the income growth trend, every day cool running team seems to have gradually begun to grasp the law behind. The more acti