《媒介经营管理》备考资料整理（Media management pro forma data collation）.docVIP

《媒介经营管理》备考资料整理（Media management pro forma data collation） Media management and management pro forma data collation Chapter 1: media management and its discipline 1, management: is a kind of activity, is through and coordination of people and make things a process. Management is a macro grasp of all factors leading role. (fill in the blanks) 2, management: refers to people in the production of social goods and circulation in the field of social activities. Management is the product of the commodity economy. Management is the most basic activity of modern enterprises, including human, material, financial, organizational, environmental and other five indispensable elements. 3, media operation and management: is the media organization management task or goal process to achieve tight control, scientific understanding and effective coordination, control and coordination of all media organization manpower, material and financial resources, and strive to maximize the benefits, including economic and social benefits 4, the level and scope of media management Level: divided into high-level, middle and grass-roots level of three, showing the shape of Pyramid Top management: strategic management or decision making. Middle management: management level. Grassroots Management: job management layer, refers to the production layer. According to the system theory, different levels of hierarchy have different status, function and function. In the multilevel structure system, the highest level of the system is the decisive and dominant force, and the lowest layer of the system is often the basic structure, and the middle level plays the role of connection and communication. Senior management media determines the direction and trend of media management, middle management and ensure the implementation of the implementation of project management objectives, management is the specific operation of media tasks and goals, not this layer of foundation work, the two layer management will lose