富阳国际大酒店2005年营销提案（Fuyang Kokusai Hotel 2005 marketing proposal）.doc

富阳国际大酒店2005年营销提案（Fuyang Kokusai Hotel 2005 marketing proposal） Fuyang Kokusai Hotel 2005 marketing proposal Preface: Fuyang hotel was founded in 2000, is a three star hotel, hotel facilities, service quality, the hotel a total of 13 layers of the business area of 15000 square meters, dining rooms. Business office. (KTV. Leisure chess. Sauna box) entertainment as one of the diversified operation. Facing the increasingly fierce market competition, the 2005 marketing plan proposed, first, in view of the hotels current operating conditions, to find out the 2005 marketing breakthrough point; two is to stress the feasibility of the program. Market analysis (1) analysis of advantages: 1, Fuyangs per capita income increased from 8952 yuan in 1998 to 12000 yuan. The traditional idea of having an important guest or festival before eating at the hotel will be broken. Customer resources throughout the market will be richer than in the past. 2, the hotel from the opening to now has more than four years, through continuous efforts in the catering industry in Fuyang has little fame. The system of hotel management humanization the hotel has a number of very loyal to the various departments of the hotel staff, the hotel group solidarity. 3, through past advertising and tireless efforts of the hotel staff, Fuyang Kokusai Hotel in the minds of consumers has a certain reputation and reputation. 4, geographical advantages: the hotel is located in Hangzhou - Fuyang (safe road) Fuyang section of the trigeminal junction, the geographical position of the day after independence. Tonglu Fuyang is rich in tourist resources, while hotel location is a must for tourists and vehicles. 5, the hotel name Fuyang Kokusai Hotel, a look at the name makes customers feel that high quality and reliable, more foreign guests can easily remember. In particular, to meet some vanity guests. (two) inferiority analysis In 2002 1, after a lot of hotel opened, the Fuyang market appears the situation of fierce compe