电子商务推进的企业转型机会管理（E-business transformation, opportunity management, enterprise transformation）.docVIP

电子商务推进的企业转型机会管理（E-business transformation, opportunity management, enterprise transformation） For enterprises, e-commerce is no longer a multiple-choice question, but a must answer.. After a new round of development, what are the new trends in e-commerce? Combined with the new trend, what aspects of the enterprise can be transformed? This is something that companies have to consider. New trends in E-commerce With the emergence of a new round of e-commerce boom, entrepreneurs, investors and traditional enterprises are thinking about e-commerce, and what are the opportunities for innovation that have not been discovered. First of all, lets take a look at the current e-commerce ecosystem (see Table 1). Compared with the round of the electricity supplier boom ten years ago before the Internet bubble burst, user interaction, payment, customer insight, advertising, online and offline combination has no innovation, new trends can be observed as follows. The expansion of online B2C retail commodities: extended from the traditional 3C products, audio books, tourism products to clothing, supplies, food, cosmetics, Home Furnishing health medicine. The Taobao represented the dominant platform mode: the opposite of proprietary websites, Taobao e-commerce platform, platform services revenue earned. In the past few years, Taobao has completed the Internet e-commerce user network access destination staking, and its traffic and conversion rate is about 3 times the self site. This unique B2C model of Chinas powerful, so that many attempts to operate independently of the traditional enterprise electricity supplier, and finally had to give up trying to turn to Taobao mall.. Although there are some platforms, Internet Co attempts to follow this model, to Taobao challenges, such as Baidu, Shanda, but the results are not obvious. And some proprietary electricity supplier companies, such as Dangdang, also tried to open other platforms complementary businesses to improve traffic. The abilit