财富的心理学透视（A psychological perspective of wealth）.docVIP

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财富的心理学透视（A psychological perspective of wealth）.doc

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财富的心理学透视（A psychological perspective of wealth）

财富的心理学透视（A psychological perspective of wealth） The first issue of fortune weekly to readers in 2003 is a new angle of view to explain the phenomenon of wealth -- the study of economics from the angle of psychology. This is the 2002 Nobel prize winner in economics, psychologist Kahneman to bring peoples prospect theory.. Kahneman Nobel in a speech, specifically talked about the research achievements of a Chinese scholar, he is a tenured professor of University of Chicago business school, CEIBS professor Xi Kaiyuan director of behavioral science center. Why the professor studies with psychology economics, marketing, decision science, is one of the leading scholars in the field. At present, Professor Xis speech at Fudan University and ceibs. What is captured in this article is the wonderful part of the speech. Read carefully, you will find: small to personal shopping consumption, enterprise risk decision-making, to the formulation of national public policy, social wealth phenomenon, are inextricably linked with psychology. First, it looks beautiful - spending more money on poor things The ice cream a professor Xi published in 1998. Now there are two cups of Haagen Dazs ice cream, a cup of ice cream A 7 ounces, 5 ounces in the cups, looks overflowing; another cup of ice cream B is 8 ounces, but loaded in a 10 Ounce cup, so it isnt full. Which ice cream would you like to pay more for? If people love ice cream, then 8 ounces of ice cream than 7 ounces, if people love the cup, then 10 Ounce glass than 5 ounces. However, the experimental results show that in the case of judgment respectively (comment: it is not able to bring this two cups of ice cream together, on the basis of the decisions in daily life, the information is often insufficient), they are willing to pay more for less weight ice cream money. Experiments show that, on average, people are willing to spend $2.26 for 7 ounces of ice cream, but only willing to buy 8 ounces of ice cream for $1.66. This fits what Ka