购买与否总关情--正负面情绪在客户购买决策中的作用（The purchase or not of the overall situation - positive and negative emotions in customer purchase decision）.docVIP

购买与否总关情--正负面情绪在客户购买决策中的作用（The purchase or not of the overall situation - positive and negative emotions in customer purchase decision） What are the key factors that affect the customer purchasing? Is the customer demand? Hypothetical situation: cool, customer needs to buy winter clothes, so go shopping. The purchase process, he tried on ten dresses, finally bought two pieces. So in the process of trying on the other eight pieces of clothing, the customer demand has not disappeared? No Customer demand is sufficient but not necessary for the purchase decision. Since the customer demand has not disappeared, then why didnt he buy? The surface of the reason, is the customer to put on feeling is not good. This feeling in the performance of market research, customer is the price of the commodity, appearance, smell...... The satisfied or not. This part is also the customer consciousness can be rational description, elucidating the causes and reasons. We often complain that reflect huataijiaqian do market research is the tiger to eat the sheep eat grass - check on the surface of Kung fu. The key factors of enterprise and find no influence customer purchase decision. The crux of the problem lies in: 1, the customer may only know what they dont, but do not know what you really want; 2, customers may not know why he did not buy; 3, the customer may not tell the real reason not to buy their own enterprises. Enterprises and customers can realize, and resorting to the language, often just the tip of the iceberg. But the real decision iceberg direction, key factors affecting customer purchase decision is the customers subconscious. The subconscious in the process of consumption is the external manifestation of the customers mood. Therefore, the consumer is not a neutral behavior, it is the process of customer and its two emotions collide, emotional contact. The influence of customer expectations in the consumer before the psychological expected, but in the process of experience wil