上汽大众营销战略卖产品更卖服务与摆缸战略（SAIC Volkswagen marketing strategy sell products, sell more services and swing cylinder strategy）.docVIP

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上汽大众营销战略卖产品更卖服务与摆缸战略（SAIC Volkswagen marketing strategy sell products, sell more services and swing cylinder strategy）.doc

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上汽大众营销战略卖产品更卖服务与摆缸战略（SAIC Volkswagen marketing strategy sell products, sell more services and swing cylinder strategy） Some people say that marketing is an art, the art of realism, there are ideals. But whether it is war, art, people can enjoy their imagination and creativity, art is endless, war is uncertain. When more and more and POLO brands such as Santana, Passat car ride in the China earth, Volkswagen marketing strategy and strategic nature is increasingly the attention of the industry, the media reporter always too many to count such a question. In fact, the sum up is: SAIC Volkswagen sell products more sell service, and sell products and sell services will be pendulum cylinder. 1, Shanghai SAIC Volkswagen marketing strategy - sell products, sell more services Although China entered the WTO, but the market has not fully operated according to the rules of the game, the import car climax has not yet arrived, imported cars because of the small number of small impact, and the people are looking for domestic vehicles is not the same. If the imported cars can be put away, then the domestic car can only be put away. Buying an imported car is, after all, a small number, and it can only be put in place. A domestic car that has a wide range of surfaces is unable to do so. We dont want our prices to compete on top of others. But our price will never be lower than others, and there is no need to do so. We sell products, sell more services, and this is our philosophy. In the price war, some enterprises succeeded, but did not make money, and therefore failed in business. We made some market research, to tell the truth, if we slightly loosen in the price, there will be 60% of the users to buy our products, but we can not get more market, unless we drop 3 - 50 thousand yuan, but it is not possible. Even after the fall, it is impossible to obtain more shares, just to achieve a balance, and not increase market share. Because users now pay more attention to quality and performa