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行销五十问(Marketing fifty questions)
行销五十问(Marketing fifty questions)
Who benefit from success for me?
13. my supplier, who will benefit from success because you can direct me and help my career? Who are they?
14. when I developed a new customer for my career or professional, I was directly who made a new customer?
15. what can I completely describe the career (from industry, business type, or a specific market what I sell, how to sell, sell it)?
16. why my business philosophy?
17. why I am doing business? Since I started my career, I noticed the change of production line or service line?
Why sales per employees 18.? Whether lower or higher than the industry average level?
Why is the lifetime value of 19. typical customers (customers and our company to do a lifetime business, how much revenue for me)?
20. customers of the company to complain about most is what? How to solve this problem?
21. my unique selling point (USP) is what? (why customers want to buy things, to me compared to products and services and other competitors what is unique? In my business, if there is more than one unique selling point of products and services, different departments? )
22. in my business and marketing, a unique selling point is my consistent? If yes, how to maintain? If not, why?
23. a simple description of the marketing plan and marketing (my marketing tools, all used and how they relate to each other. For example: the salesman, letters, mail, direct sales, phone book ads, etc.).
24. who is my biggest competitor? What they have to offer, what am I not?
25. according to their advantage, I take what means to weaken the advantage of each other? This means?
Why I 26. competitors biggest weakness? How can I get into the weaknesses?
What is the 27. of my customers really want (to be specified, do not use high quality products and service to stall)? How do I know?
Only 28. customers to purchase or to me, my competitors buy? I can take steps to get their main business?
Why I 29. market potential (comprehensive)? Our current m
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