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如何给新品牌新产品命名(How to name new brand and new product)
如何给新品牌新产品命名(How to name new brand and new product)
How to name new brand and new product?
Author: anonymous source: the original hits: 1552 update time: 2005-6-27
Naming new brands and new products is a challenging task. It is the watershed of true wisdom, condensation and originality. This is because there are too many famous brand from birth, is because of the magic. A new category thrives. Such as business, Kangshifu, so the brand is so good. Low popularity of the products as far as possible (not necessarily) dont go to the Deputy brand name, the main task is to sell the product in the end, the main focus on dissemination of brand awareness and close follow-up of leading brands, in order to avoid the waste of resources, increased the burden, choose another appropriate time to play it by ear.
At present, I mainly discusses is how to launch a new product to the new one, forming scale has been the brand, the upcoming promotion of the situation, how and where the market where the product itself, where the node node target consumers demand, does not violate the main brand identity and image, does not violate the category feature on the premise of naming. Or, on the main brand, how to create a new concept of sub brand products?. Its essence is to supplement product line, extension and expansion, increased the length and width of the brand and product line of the image, so as to share the main brand resources, resource conservation, intensive management, demand, create a market opportunity. However, it does not preclude reference to new products or new brand names.
Good writing skills are a skill, a skill. In spite of this, but an advertising company creative department or have a fear of fear: for a new product named two, afraid to write the title, afraid of writing advertisements. When receiving a new product named Brief, big head several ring is often the case, see a lot of technical terms highly technical, trance name flying, the concept of universe of 1,000,000,000
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