建立非价格客户忠诚（Establish non price customer loyalty）.docVIP

建立非价格客户忠诚（Establish non price customer loyalty） Establish non price customer loyalty More and more enterprise cases show that the role of price in setting up customer loyalty is declining. Under such a trend, how can Chinese companies that use price as the main competitive means to reshape their loyalty to your customers? Advertising and marketing expert Philip R. Nulman in this article, from the service and other non price factors, to introduce you to enhance the customer experience, and then establish customer loyalty actual combat techniques. For business executives and CEO, this article will help you review and deepen your understanding of enhancing customer experience and enhancing customer loyalty. The president of marketing and customer service managers, you can from the side and the bar, how to understand and grasp from the customer motivation and customer communication, customer purchase decision, customer relationship, and to answer five specific questions to design and implement an effective scheme to enhance the customer experience. Is price factor important? Of course important. What about the quality of the products? No doubt about it! What about the location? What about the environmental factors? In fact, every factor is critical in a competitive market. Most businesses will tell you that the only thing a customer cares about is the price. They will say, we are selling the goods after all, arent they? Price drop In fact, in todays business world, people are not happy with the word goods. For example, McDonalds (McDonald) has effectively stopped consumers from paying attention to the price of their products. McDonalds rarely mentions prices in advertising except for premium packages. Indeed, McDonalds had a reputation for its cheap and good quality many years ago. But now, a family of four can eat at any leisure restaurant, and the cost of the meal is not much different from that at McDonalds.. These fast food restaurants have convinced us for years th