金六福六力营销系统,成就市场奇迹（Jinliufu Six marketing system, the achievements of the wonders of the market）.docVIP

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2017-09-01 发布于河南
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金六福六力营销系统,成就市场奇迹（Jinliufu Six marketing system, the achievements of the wonders of the market）.doc

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金六福六力营销系统,成就市场奇迹（Jinliufu Six marketing system, the achievements of the wonders of the market）

金六福六力营销系统,成就市场奇迹（Jinliufu Six marketing system, the achievements of the wonders of the market） In December 15, 2005, Jinliufu texting, winning ticket interactive activities officially started in the country, during the whole event, whether you are mobile, Unicom or PHS customers, you only need to edit the text spring home wine, sent to, you can participate in the draw, will have the opportunity to get a thousand yuan ticket, fly to go home. Obviously, the 2006 Jinliufu spring festival marketing has been kicked off, and the continuation of the activities of the Spring Festival in 2005. From the beginning of the end of 1998, with the first bottle of Jinliufu Five-Star liquor in Sichuan Wuliangye winery line, only a short period of 3 years, it was the first new liquor scale; China Food Industry Association awarded the cross century Chinese famous liquor brand. In 2003, Jinliufu sales reached 1 billion 800 million yuan; in 2004 exceeded 2 billion yuan, and was named A Well-Known Trademark in China, intangible value of the brand is as high as 2 billion 880 million yuan. Jinliufu, as Chinese currently the most valuable brand of liquor, only a short period of 7 years, the way how to fly rush, will be dozens of billion in sales, among the top five liquor market. We believe that Jinliufu continued development in 7 years, with the use of six force is closely related to the marketing system, do the market, is the fundamental reason! I. image power The first appearance of the product in the market is the image, the so-called image power, that is, the target consumer expectations of the product image value. For Jinliufu, its image is mainly manifested in the following aspects: 1, the product name of a hint to consumers: Fu Jinliufu three characters, is the heart of a blessing, auspicious, the pursuit of perfection, the mood naturally inspires a consumer impulse, has won the recognition of consumers in the name. Jinliufu represents Luk Fook is: a life of Yue two, yue fu, three, C