酒类企业如何系统地打造组织能力管理（How do liquor enterprises build organizational capacity management systematically）.docVIP

酒类企业如何系统地打造组织能力管理（How do liquor enterprises build organizational capacity management systematically） The liquor business marketing executives in the management of their marketing team, they often encounter the following problems: one is the marketing strategy under the condition of the staff for the companys strategic intent is not fully understood, although there is a certain direction, but did not perform the operation guidance method, a system of lack of coordination. Resulting in the overall performance of marketing organization is not to. Another is that, despite the establishment of a sound and standardized implementation of the operational guidance program, but in the process of implementation is often error, and the results are in great deviation from the executives expected objectives. Why do these problems arise? Marketing executives will summarize a number of reasons: lack of staff capacity, team cohesion is not enough, the allocation of resources is not in place, support and so on. In fact, these problems do exist, but these factors, we carefully examine our organization, the real crux of the problem is, as a marketing executive, and not really aware of the two key enterprises continued success is what. One is strategy, and the other is organizational capability. Marketing executives should look at our strategy is correct, is the right route problem; see if we build the right team organization is the goal and team ability and resource matching problem. As an executive, the ability to think systematically is important, and the ability to apply systematic thinking to the management of a marketing team is an important factor in determining the teams ability to improve. Only with a systematic thinking mode can we train good people and good people in different positions, so that each team member can achieve performance, that is, to build organizational capacity systematically. So how do you systematically build organizational capabilities? Prof Yang Guoan bel