经典广告文案之 ddb德国大众汽车甲壳虫系列广告（Classic advertising copy of the DDB Volkswagen Volkswagen Beetle series ad）.docVIP

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经典广告文案之 ddb德国大众汽车甲壳虫系列广告（Classic advertising copy of the DDB Volkswagen Volkswagen Beetle series ad）.doc

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经典广告文案之 ddb德国大众汽车甲壳虫系列广告（Classic advertising copy of the DDB Volkswagen Volkswagen Beetle series ad）

经典广告文案之 ddb德国大众汽车甲壳虫系列广告（Classic advertising copy of the DDB Volkswagen Volkswagen Beetle series ad） Classic advertisement of DDB Volkswagen beetle series of ads in 2011 06 on Wednesday 22 June. Help | | home add login message exchange The | | tags | wonderful theme directory | boutique | member visit my library building for leisure, art and beauty | joke Small game scenery wallpaper Health and health | fitness weight loss medicine acupoint therapeutic cure sub-health life emotion | emotional philosophy Home Furnishing maternal beauty treasure delicacy Cultural and social | reading cultural history of social education workplace computer classic advertisement DDB Volkswagen beetle series of ads (Reprint) The breeze of snow child in 2011-06-04 to read: 53 collection number: 2 Public source To hide in my library report if you find any objectionable content of pornography, violence, reactionary and so on the page, please contact us: Classic advertisement of DDB Volkswagen beetle series of ads Disclaimer: please reprint form of hyperlinks to indicate the original source of the article and the author information and this statement Http:///logs/124989065.html Volkswagen beetle series of ads background In 1960, DDB company employed by Volkswagen Company in the United States, for their Beatles car Leong American market advertising. At that time the Volkswagen competitors are for baby boomers, children growing families in the United States to create a more spacious car. Beatles is quite small and ugly, who will buy? The problem is even worse, the car was made in Germany in a Wolfsburg factory set up by the nazis. Can foreknow, the public relations, is a nightmare. Is in such an environment, DDB radical avant-garde advertising campaign will be introduced to the Americans, with the perfect product positioning won the American public. Because these ads beyond all expectations is concise, and can establish a relationship with consumers on an emotional level, and convey the produc