fab法则（Fab rule）.docVIP

fab法则（Fab rule） FeatureFunction (appearance, features, characteristics functions, function), Advantage (strengths, advantages, benefits) and Benefit (interests, benefits, benefit, help and benefit), in accordance with the order of this structure, we can understand the sales structure for a persuasive speech is in sales, it reached the the effect is to make customers believe that your product is the best. However, in actual sales, sales staff, few people can say all kinds of products of FAB, most will put the above three kinds of interpretation such as: F confused, confusing the characteristics and advantages of A, A and B of the interests of interest confusion. In view of this situation, we specifically decompose the FAB, edit the paragraph 1.FeatureFunction (attribute), and specify the attributes of the product in the sales rule Attribute understanding: the appearance, features, and characteristics of a product. Appearance: the outward appearance of a product and its impression. Examples of clothing: class (suit, T-shirt), color, pattern, length, size, shape (collar type), fabric, process, etc.. Characteristics: the particular nature of a product; special qualities and qualities; distinguished from the characteristics, features, functions, and functions of a market conventional product. For example: clothing products (high and low), the national quality inspection level (exemption...), special materials (waterproof, anti mosquito, windproof, warm, cold, warm, health care, environmental protection function, etc.), fashion, popularity, making special (design, equipment etc...). 2.Advantage (selling point), in sales rule, refers to the selling point of the product itself Selling point of understanding: the advantages of the product itself, and can lead to the success of the sum total of factors. Product Description: This is a pure hand drawn patterns of dragon and Phoenix T-shirt, is our XXX for the company to meet the Chinese, hired the famous international designer