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产品经理管理实战训练(Product manager, management, combat training)
[training number]:
[training program]:
First, the best model of product management and case analysis
1, to create a full range of product managers
2. Suggestions for Product Manager
3, the industrys best model of product management
4, case study: growing pains
5, the lack of industry product managers
6, what is the difference between product manager and project manager? How to locate?
7, the product manager in the matrix organizational structure of the operation mode and cross departmental product team profile
Two. Market management of new products
1, analysis of the typical problems that exist in the market management
2, the relationship between the market management process and the product development process
3. Market management process:
1) how to correctly understand the market?
This competition model
No
2) market segmentation
Cause analysis -- market segmentation
This demo: market map
After the market segmentation seven step into the poem
Analysis of FAB E
This demo: market segmentation.
3) product portfolio analysis
This product portfolio of business positioning analysis
After the Ansoff matrix
Method and process -- product roadmap planning
This presentation: generation process roadmap planning
This presentation: the evaluation elements roadmap planning form
4) business plan
This demo: business plan template (including Word and PPT)
4. Market demand management process:
1) a brief introduction to the process of market demand management
2) KANO model
3) methods for collecting requirements
This demo: demand specification
It needs collecting system
4) user interview: Abstract ladder method
After the customer demand description statement
It needs finishing: Affinity Diagram
This evaluation method of customer demand: $APPEALS, AHP
After the presentation and Walkthrough: $APPEALS elements a case company
Three 、 development and management of new products
1, market management and product development management ap
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