产品经理管理实战训练(Product manager, management, combat training).docVIP

产品经理管理实战训练(Product manager, management, combat training).doc

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产品经理管理实战训练(Product manager, management, combat training) [training number]: [training program]: First, the best model of product management and case analysis 1, to create a full range of product managers 2. Suggestions for Product Manager 3, the industrys best model of product management 4, case study: growing pains 5, the lack of industry product managers 6, what is the difference between product manager and project manager? How to locate? 7, the product manager in the matrix organizational structure of the operation mode and cross departmental product team profile Two. Market management of new products 1, analysis of the typical problems that exist in the market management 2, the relationship between the market management process and the product development process 3. Market management process: 1) how to correctly understand the market? This competition model No 2) market segmentation Cause analysis -- market segmentation This demo: market map After the market segmentation seven step into the poem Analysis of FAB E This demo: market segmentation. 3) product portfolio analysis This product portfolio of business positioning analysis After the Ansoff matrix Method and process -- product roadmap planning This presentation: generation process roadmap planning This presentation: the evaluation elements roadmap planning form 4) business plan This demo: business plan template (including Word and PPT) 4. Market demand management process: 1) a brief introduction to the process of market demand management 2) KANO model 3) methods for collecting requirements This demo: demand specification It needs collecting system 4) user interview: Abstract ladder method After the customer demand description statement It needs finishing: Affinity Diagram This evaluation method of customer demand: $APPEALS, AHP After the presentation and Walkthrough: $APPEALS elements a case company Three 、 development and management of new products 1, market management and product development management ap

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