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从360pk腾讯 谈用户成长战略(Talking about user growth strategy from 360pk Tencent)
从360pk腾讯 谈用户成长战略(Talking about user growth strategy from 360pk Tencent)
The two sides has entered a stalemate melee third stage, Zhou Hongyi never resorted to coup, but many stakeholders to join the war trying to pork, the scene is lively, but with the key battle has been in the past, things have less.
In this paper, the focus is no longer the warring parties who break it, but through this incident, talk about a related topic: young people as the core strategy of user groups Chinese enterprise, the enterprise development should be how to develop? The key word for this topic is focusing on teenagers as the core user base..
We know that the formulation of enterprise strategy is a system engineering that spans at least ten years. The product properties of different industries and the focus of its development strategy is not the same, in particular, although the trend of research on users are the focus, however, industrial enterprises and media enterprise user strategy is slightly different, the former such as the home appliance industry of the United States, such as Tencent and Hunan satellite tv. As for the substantive differences, further details are given below.
Definition and position of user strategy
In view of reader factors, the content of the strategy category is roughly drawn out. A discussion of the topic is helpful to the understanding of the content.
The strategy may be vocabulary and we both strange and familiar, on the one hand, it seems to exist in all kinds of commercial textbooks, especially like MBA; on the other hand, in practice it is useless, it is developing Chinese enterprise decision. Whats more, strategic content generally belongs to the category of enterprise high-level decision-making, other as individuals in the system, mostly local vision and scope of work.
But this does not affect the objective existence of the strategy, even if the enterprise just started, the path must be accurate, and precision is the result of strategic thinking.
In fa
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