从互动营销的角度分析在线客服软件发展瓶颈与机遇（From the point of view of interactive marketing, the bottleneck and opportunity of online customer service software development are analyzed）.docVIP

从互动营销的角度分析在线客服软件发展瓶颈与机遇（From the point of view of interactive marketing, the bottleneck and opportunity of online customer service software development are analyzed） Believe that the web site online customer service software is no longer a strange concept to everyone, the last one or two years, similar software emerge in an endless stream, many software developers want to carve up this piece of tempting cake. Domestic relatively early, a few, such as TQ, 5107, web partners, and so on, due to the early development, with a large number of customer groups, but also made a lot of oil and water. Of course, there are also many rising stars, such as 35 customers, LIVE800, website commerce and so on, because of their own unique advantages, but also has its own place. There are some late start, such as: Yue language, orders, Wang, business communication, timely language and so on, but also actively expand their space. The online customer service software development model from the point of view there are two kinds of B/S and C/S architecture, which architecture has more advantages, I do not do in-depth analysis here, today I only from the perspective of market development strategy to analyze bottlenecks and opportunities for the development of online customer service software. First of all, from the customer application groups, we can online customer service software users may be divided into the following categories: 1., online trade based B2C e-commerce nature of the website or online shop system, businesses will their products published on the website or online shop, to carry out online trade. Through online customer service software, you can achieve good communication with customers. This type of customer is a group that uses online customer service software. 2., consulting based websites, the main function of such sites is to carry out online consulting exchanges, and then through offline transactions with customers. Some websites, such as the health care industry, are