从五朵金花到新闻营销（From five golden flowers to news marketing）.docVIP

从五朵金花到新闻营销（From five golden flowers to news marketing） The network in recent years the rise of five golden flowers -- Mu Zimei and zhuyingqingtong, Yan, Huangxin, sister lotus. Five people challenge the tradition as a gimmick, fame and fast, fully demonstrates that the modern media (especially the network) in the bring up brand in the process of speed and efficiency has an unparalleled advantage. Apart from the ethics of the discussion category, I think, any one who wants to quickly became famous people more or less can get enlightenment: first, no cost or low cost rapid promotion brand, well-known brand two communication, business a bit, erratic three, long-term in the public attention, discussion center, brand exposure rate is strong, lasting effect of news. After the news marketing - marketing era ultimate weapon and marketing is a word from the ship into the Chinese since, has gone through 25 years, the period has gone through four times: USP (unique selling proposition) era subdivision era, positioning time, integrated marketing communication era. In 2001, the news marketing first proposed by twenty-first Century to media organizations, within a short period of time, with its many advantages as a tool for many companies that market, and even called the ultimate weapon marketing era . By news marketing Dongfeng, many enterprises successfully completed quickly improve their brand awareness and reputation, to break through the bottleneck of sales radius, the radius of the channel, which in many cases is remarkable: known as the first person Wang Li China PR planning director Asia trade war can be called Chinese news marketing early classic. In 1989, Asia was established directly to expand government relations, a series of processing of a series of news: all the staff after the morning exercises, to the 27 Martyrs Monument tribute; founded the Asian peoples news, to avoid the business information, the establishment of pure service column, an in-depth communication