亿佳能 实效营销（Canon effective marketing）.docVIP

亿佳能 实效营销（Canon effective marketing） Solar energy industry is a sunrise industry, the market prospect is very broad, every year according to the market demand of 20%~30% increasing, by 2010, the domestic market capacity will reach 60 billion yuan, the European Union will reach 150 billion U. S. dollars. Domestic appliance horse ocme, Vatti and other companies are eager for a fight to enter the industry, want to share a piece of cake. However, in 2002, the solar industry is out of a dark horse -- Shandong billion billion Canon Solar Energy Ltd, Canon Co founded in 2001 by the end of 2002, sales of nearly 100 million yuan, the first group in the crowd in the Emperor Ming, Tsinghua sunshine, Hua Yang as the representative, has become one of the four Chinese solar industry. This benefit from the elegant appearance, exquisite workmanship and mature technical level of 100 million Canon water heater, and more benefited from its brand positioning of 100 million households solar energy and its unique effective marketing strategy. brand positioning The solar industry is rising in recent 20 years, from production and sales to marketing, its operation as home appliance industry norms and mature, in the size of the domestic more than 3000 solar companies, can come up with a decent production line or even less than 100, the import of modern marketing is Liao Ruochen. The solar water heater market brand gathered, technology, quality, professional, technical and price of all kinds of flags are rattle, in order to avoid others, which reflects the differences in the Canon brand billion humane, modern, billion Canon identified a new location, let the 100 million families use solar energy is the brand concept, Canon billion the goal of enterprise, is also clear that the product positioning in the high-end market, the occupation of the solar water heater, let China and the world consumers using solar hot water quality and benefit. The advertising slogan the charm of a new generation of h