传媒业融资的破冰之旅（An ice breaking tour of financing in the media industry）.docVIP

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传媒业融资的破冰之旅（An ice breaking tour of financing in the media industry）.doc

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传媒业融资的破冰之旅（An ice breaking tour of financing in the media industry）

传媒业融资的破冰之旅（An ice breaking tour of financing in the media industry） After nearly twenty years of vigorous development, the media industry has grown into the fourth largest industry in china. Data show that in 2003 the entire Chinese media industry total market size reached 220 billion, which accounted for 20% of the advertising company, television advertising accounted for 12%, the newspaper advertising accounted for 11%, accounting for 21% and 14% of the book publishing and distribution of newspapers and periodicals. According to the statistical analysis of the global investment report Morgan Stanley, has built up a world-class enterprise competitiveness, the mass media industry in just 8 years, far faster than the pharmaceutical industry and banking, electricity, energy and other industries. As a result, Chinas media industry immediately became the focus of domestic and foreign capital investment. VIACOM, Murdochs STAR TV and other media giants have entered the domestic market Chinese, Chunlan shares Chunlan Group entered the new group under the Shanghai reported Wednesday, Yang Lan Sun Media Investment Group invested $100 million to build Star, YOUNGOR invested 45 million yuan and the Ningbo daily group jointly set up the southeast Business Management Co. Ltd., Xinwang abandon the original investment of 35 million 59 thousand yuan of customer management system technical transformation project, of which 9 million 122 thousand yuan for the acquisition of 39% stake in Nanjing radio and television media fashion...... Wait。 Capital at home and abroad has had close contacts with Chinas media industry. The media industry from its development history, has always followed the big investments output, small input output principle, therefore, from the market perspective, the media competition is actually the competition of capital scale. Having or preparing to own the market is an important criterion for measuring the future of the media. Chinas size media group in order to