传媒联动的竞合价值与趋向探析（Analysis of CO opetition value and tendency of media interaction）.docVIP

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传媒联动的竞合价值与趋向探析（Analysis of CO opetition value and tendency of media interaction）.doc

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传媒联动的竞合价值与趋向探析（Analysis of CO opetition value and tendency of media interaction）

传媒联动的竞合价值与趋向探析（Analysis of CO opetition value and tendency of media interaction） Cooperative competition is also called coopetition. Under the background of media convergence, media cooperation and win-win situation become the current trend of media development. Although the performance of multi media linkage for external business cooperation for sharing the same news resources operation, at the same time in the competition sense, through the different border crossing, to open the course of media cooperation and competition, and expand the scope of cooperation with the media linkage actually in-depth cooperation later, media alliance the equity accumulated rich experience. In this paper, on the basis of research on operation patterns of media linkage, a comprehensive investigation on the causes and problems of media linkage across different boundary and the span and its trend, which highlights the value of competing media linkage. First, the media cooperation across the board Whether media integration or media interaction, from the development and utilization of resources, are to further increase the value of resources. For news and information resources, there are basically two ways to increase value: first, to increase the value of news resources with the product chain model; and two, to increase the value of news resources by sharing mode. The value-added of sharing model can be operated on the level of media collectivization, and can also be realized between different groups and even different media. Such as some big news in the activities of media interaction phenomenon is the different media of the same news resources sharing operation, this operation is not to achieve value-added processing and integrating progressive product chain and the completion of processing and integrating diversified products spread type but at the same time. For example, the Beijing Youth Daily and the 31 Kingdom Wei media exchange articles in the Korea Japan World Cup, the first tim