包装设计的几个环节要素（Elements of packaging design）.docVIP

包装设计的几个环节要素（Elements of packaging design） The package design is not simply decorative, it must be a combination of certain commodity information transmission and visual aesthetic communication. The foregoing discussion of function and form has highlighted this point. As far as the function is concerned, if the structure of the packaging should be completed with a certain material function, then the packaging will focus on the completion of a certain aesthetic transmission function. A graphic design that sells packages is actually an advertisement for content. Therefore, we must pay attention to the concise, clear and unique advertising effect, which is an important feature of modern packaging design. Packaging design is mainly reflected in the graphic design, color design, text design and layout design of the four aspects of the integrated processing. In the design, the main body of the formation of the main text must be arranged in the main display of packaging, at the same time pay attention to the main display of the basic colors and layout. The main display surface generally includes trademarks, brand names, name of goods, producers, main graphics, etc., and simple advertising language can also appear on the main display surface. The following aspects are discussed in terms of the conception, graphics, color, text and arrangement of the package design. Conception of packaging design Conception is the soul of design. In design creation it is difficult to formulate formulas such as fixed conception method and conception procedure. Most of the creation is from immature to mature. In this process, it is normal to affirm or deny some, modify or supplement some. The core of the idea is to consider what to show and how to act on the two question. To answer these two questions, we should solve the following four points: performance focus, performance angle, expression technique and form of expression. As operations, the key is to attack the target angle, is a breakthrou