吃掉企业利润的六种黑洞（Six black holes eating corporate profits）.docVIP

吃掉企业利润的六种黑洞（Six black holes eating corporate profits） At present, China many private enterprises are facing development bottleneck, because the market is becoming increasingly fierce, the vast majority of the industry into a buyers market, more than 35% of the capacity to digest, so the number of unprofitable enterprises, the pursuit of growth pattern is facing serious challenges, enterprises not to earn money, in addition to what other reasons there is this? Pursue performance growth and ignore profit growth The author in the daily work of research and consulting, found many manufacturing enterprises responsible person, often very concerned about how much scale, technology and equipment, production capacity, how many sales, but to understand the profit of this core issue, shook her head, not the original 3% interest even even to the loss of profit, the edge. A textile enterprises want to ask Pu Cunxin to do brand endorsements, and put the brand image in the CCTV advertising. The author gives the enterprise boss calculations, endorsement fees and advertising fees, promotional material costs at least 8 million, and the companys products are low-end products, the profit is only less than 3%, if the star endorsement promotion, based on the existing 150 million sales doubled, profits increased by only 4 million 500 thousand, input and output the difference between the 3 million 500 thousand, not only can not change the current predicament of low profit, but also fell to about 3000000, the business was not worthwhile. Is that some domestic enterprises, holding the pursuit of sales, wantonly advertising investment, the capital chain is broken, dormant. This is just looking at the rising sales, not pay attention to the practice of profit is often done very big, and finally fell down...... Service shortage take away profit Many business services is just a pretext, once the telephone call service personnel, they immediately reply is not clear, do not know this thing, and I n