微博营销如何在女性市场成功盈利（How micro-blog marketing profitable success in the female market）.doc

微博营销如何在女性市场成功盈利（How micro-blog marketing profitable success in the female market） Now, the most talked about topic should be micro-blog, and micro-blog marketing has become an important part of Internet marketing. But in fact, micro-blog marketing is not as simple as everyone think, a good marketing strategy is also very important. First, micro-blog theme positioning Micro-blog marketing, first of all, we have to identify our customer base. Micro-blog users 6:4 ratio of men and women, according to data analysis results, micro-blog than information sites focused more female users. Micro-blog users mainly aged 18~30 years mainly young users, accounting for up to 67%, more younger. And we know, micro-blog marketing is mainly to buy and Taobao customers as the basis, and in online shopping, women are the majority, and female products profit is relatively high. So if a micro-blog can focus on female friends, then marketing will tend to be more convenient. To focus on female users, then some of the micro-blog we release should be what female friends like, such as beauty, weight loss, manicure, hair, and constellation quotations. That is to say, one of our micro-blog themes should be to select subjects that are not easy to attract female users, such as slimming, beauty salons and so on. Two, micro-blog name and label selection A right name is often the key to a micro-blogs success. Female friends are more like the trend of things, so in a few days ago, women help this word is popular. Micro-blog must be in line with the users psychological needs, find the users commonalities. At the same time, every user has vanity, a good micro-blog name, often in the invisible to the users praise and affirmation. For example: a woman born love beautiful, the most beautiful woman. Of course, in order to highlight the usefulness of our micro-blog, we can also imitate experts to take micro-blog name, such as: beauty slimming consultant, Beauty Secretary and so on. The second is the label, w