微电影（Micro film）.doc

微电影（Micro film） Micro film: products into the story of new ways of car marketing 2011-09-30 08:03:32 source: China business times (Beijing) has 0 people to participate in mobile news, forwarded to micro-blog (0) Analysis of industry experts, in the entertainment marketing can products into the plot of the story at the same time, imperceptibly into the product performance and advantages into the audience of the subconscious, to resonate, enhance corporate brand, product awareness and influence. In such an era of popular entertainment, FAW Mazda for Qiyi title sponsor of online love undoubtedly lead to a new marketing approach. China Business Times reported in September 30th the automotive industry is always quick in marketing. When micro-blog marketing wind and water, micro film has been force. Recently, by the FAW Mazda (micro-blog) Qiyi networks first title sponsor of the self-made drama love launched online. Online love, in China, micro-blog hot Sora Aoi special starred. With the official launch in television drama to create a standard network drama, FAW Mazda opened a prelude to the entertainment marketing network homemade drama into its models, Mazda 6, the coupe, the Mazda 8 gradually unveiled the screen, through the self-made drama language to convey the FAW Mazda brand and product advocate of the philosophy of life and spirit. FAW Mazda said, marketing only make consumers remember. Analysis of industry experts, in the entertainment marketing can products into the plot of the story at the same time, imperceptibly into the product performance and advantages into the audience of the subconscious, to resonate, enhance corporate brand, product awareness and influence. In such an era of popular entertainment, FAW Mazda for Qiyi title sponsor of online love undoubtedly lead to a new marketing approach. At the same time, the import of Volkswagens top class of performance models: golf, R and cool R strong listing. These two fashion models featuring both sporty and per