营销需要全新的思维（Marketing requires new thinking）.docVIP

营销需要全新的思维（Marketing requires new thinking） In more than 10 years, steeped in the China marketing line, also closed all professional books studying marketing and management of the master had an immense number of books, the experience and knowledge gives me a lot of inspiration. But I am always holding such a skeptical attitude: is there any better marketing? Especially after entering the so-called Business2.0 of the new economic era, our marketing methods and even marketing theory, in the end do not want to make some changes? Are there some basic elements of marketing theory that are on the road to being eliminated? This article discusses four problems about marketing and reader. Its focus is not on arbitrary determination, but on the casting of jade. Art and design strategy Brand, which is almost the enterprises marketing department and consulting companies use the most frequency of a word. Unfortunately, for the Chinese enterprises, there are very few brands with premium capacity at present. Why is the evolution of the rhetoric of brand experts ultimately the result of price wars? Where did Chinas brand lose? I dont simply agree with the lack of strategy in Chinese brands. In fact, MBA has flooded the management of Chinese enterprises. Although marketing ideas with all kinds of confusion and contradictions in the control of the head enterprise sales department and management professionals, but the brand and strategy for them is not strange, in marketing, they do not necessarily lose to multinational enterprises. However, in temperament, We are obviously lacking in art, both for the product and for the people themselves. As long as the product or brand LOGO a little observation, we can easily identify what are local brands, which are international brands. No matter how we define brand, but one thing we are clear, brand first represents beauty, and those top brands are also not a commercial art. Creating a product of value, or a service, an experience, or a way of li