体验营销的幅度和范围 课件.pptVIP

体验营销的幅度和范围 教学目标 了解并掌握在什么情况下体验营销可以显示其优势 了解体验营销所适用的领域及效果如何 传统市场从业者视角 教学内容 一、体验营销的优势 二、体验营销适用的领域和范围 三、传统市场从业者视角 马斯洛需求层次理论 Basic Needs or Physiological Needs?- these are somewhat obvious and necessary for basic human survival. Without food, air, drink, warmth and sleep, the human body cannot continue to function. Safety Needs?- Once physical needs are somewhat satisfied, focus on safety needs take precedence and dominate our behavior. These needs being satisfied quell our need for an orderly predictable world where unfairness and inconsistency are under control. Belongingness and the Need for Love