Defining Innovation SAGE Pub（定义创新圣人酒吧）.pdf

01-OSullivan (Innovation)-45628:01-OSullivan (Innovation)-45628 5/29/2008 10:27 AM Page 3 Defining Innovation 1 nnovation is about helping organizations grow. Growth is often mea- sured in terms of turnover and profit, but can also occur in knowledge, I in human experience, and in efficiency and quality. Innovation is the process of making changes to something established by introducing some- thing new. As such, it can be radical or incremental, and it can be applied to products, processes, or services and in any organization. It can happen at all levels in an organization, from management teams to departments and even to the level of the individual. This chapter describes the main concepts behind innovation. We explore the different types of innovation that affect the growth of an organization. The difference between radical and incremental innovation is discussed, as is the special relationship between product and process innovation. L E A R N I N G TA R G E T S When you have completed this chapter you will be able to Define innovation and explain the difference with related terms Understand the drivers of the need for innovation and change Explain product, process, and service innovation Describe the difference between radical and incremental innovation Define disruptive technology Show how product and process innovations are related Explain the relat