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South African Social Media Landscape 2014 (2014年南非社会媒体格局)
South African Social Media Landscape 2014
Executive Summary
Facebook leads SA social media up
Mxit maintains social loyalty
Contents
Obtaining the report
Facebook leads SA social media up
Facebook has become the biggest social network in South Africa, seeing its strongest growth
yet in the past year – and overtaking Mxit for the first time.
This was one of the key findings of the SA Social Media Landscape 2014 research study,
released today by World Wide Worx and Fuseware. The study showed that Facebook has
9,4-million active users in South Africa, up from 6,8-million users a year ago.
Mxit, the previous market leader, has remained stable at a little more than 6-million users
(see next section), as it feels the effects of competing instant messaging services like
WhatsApp and 2Go, as well as from the growth of social networking on phones.
Twitter saw the highest percentage growth among the major social networks, from 2,4-million
to 5,5-million – showing 129% growth in 12 months.
“The most significant finding, aside from the growth itself, was the extent to which social
networks are being used on phones in South Africa,” says Arthur Goldstuck, MD of
technology market researchers World Wide Worx. “No less than 87% of Facebook users and
85% of Twitter users are accessing these tools on their phones.”
Google+ has remained the laggard among social networks, with only 466 000 active users,
only marginally higher than a year ago. However, the photo sharing and special effects app
Instagram has exploded in use in South Africa, from below 100 000 a year ago to 680 000 in
August 2013.
“We can expect this number to grow even more dramatically in the coming year as Instagram
becomes a popular app on Android phones, while Android itself is expected to grow
significantly in South Africa in the coming year,” says Mike Wronski, MD of social network
analytics company Fuseware.
Both social ne
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