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STRUCTURE IS NOT ORGANIZATION Tom Peters(组织结构不是汤姆u2022彼得斯)
S T R U C T U R E IS N O T O R G A N I Z A T I O N
Diagnosing and solving organizational problems means looking
not merely to structural reorganization for answers but to a
framework that includes structure and several related factors.
R O B E R T H. WAT E RM AN, J R . , TH OM A S J. PE T E RS , AND J U L I E N R. PHILLIPS
14
The Belgian surrealist Ren~ Magritte painted a particular concern about the nature o f the
series of pipes and titled the series Ceci nest relationship between structure and organiza-
pas une pipe: this is not a pipe. The picture of tion, led us to assemble an internal task force
the thing is not the thing. In the same way, a to review our client work. The natural first
structure is not an organization. We all k n o w step was to talk extensively to consultants
that, b u t like as not, when we reorganize what and client executives around the world wh o
we do is to restructure. Intellectually all were k n o w n for their skill and experience in
managers and consultants know that m uc h organization design. We f ou n d that they too
more goes on in the process of organizing were dissatisfied with conventional ap-
than the charts, boxes, d o t t e d lines, position proaches. All were disillusioned ab ou t the
descriptions, and matrices can possibly depict. usual structural solutions, b u t they we
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