突破瓶颈、寻找支点--教育产品策划之一剑封喉（Break through the bottleneck, looking for Yijianfenghou fulcrum -- education product planning ）.docVIP

突破瓶颈、寻找支点--教育产品策划之一剑封喉（Break through the bottleneck, looking for Yijianfenghou fulcrum -- education product planning ） Whenever I saw in the newspaper reading Lang point reading machine advertising, see OZing news, remember the beginning after their graduation, who join the educational product marketing operation of the blood era; look back or subdued the auxiliary education product market, there are many words such as always want to say with a fishbone in the throat. Educational products should be divided into two categories: auxiliary teaching and auxiliary learning products, consumers are teachers and students. This article only talks about my views on the most common auxiliary learning tool product marketing planning. Education products - backward R D system, weak product Once, I was confused about the user value of educational learning products: what kind of user value did we sell? As I see it, the auxiliary education product market is a large waste of resources exist in production market, supply and demand channel is not smooth, the supply and demand system is backward, the link between supply and demand, because China education has so many problems, leading to a large number of educational products are wasted, even since the birth of many products it was cold. Many products are often associated with teaching practice very much, the development of investment and financial loss. Because the source of product strength is weak, the actual effect is often a question mark, and in the process of planning is very conservative, and in academic terms straight into advertising, in the day Montessori education or brain development theory, the specific interests of the actual learners can be received. But a few words. Poor parents in the study for a long time propaganda material, often such as foggy and unintelligible. The parents were tossing and turning, trying to figure out what it would be like for my child to change after using the product. Such a simple request, in