腾讯 一直在模仿,企业永不被超越（Tencent has been imitated, the enterprise will never be surpassed）.docVIP

腾讯 一直在模仿,企业永不被超越（Tencent has been imitated, the enterprise will never be surpassed） Criticized the imitation strategy There is a word in the press to ridicule Tencents imitation strategy, has been imitating, never been surpassed, others jokingly called: take other peoples way, let other people have no way to go.. Continue to be subject to the enemy color in the domestic Internet, Tencent has many years of copycat strategic industry frequently criticized. But simply using an imitation strategy to describe Tencent is not objective. In fact, from the PC client, Web desktop applications, to mobile phone APP software, the development strategy of Tencent in each product line is not only the imitation, but to follow the imitate, follow, catch more, the rhythm of the evolution of monopoly. Imitation is the basic clone rivals, other commercial bite the evolution route, close to chase, even if they do not make money, but also to suppress the opponent development speed; catch up is fully based on the advantage of the client in the long-term market competition slowly erode each others share, or in the critical period of two innovation on the product, and the other by the intense collision and by market. Monopoly is Tencent completely dominate the market, their own rules. Relying on this strategy, Tencent in IM, online games, portals, mailboxes have achieved good results. In November last year, the 3Q war, but forced Tencent to reflect this development strategy has its shortcomings, has been a winner in the victory, if someday in the future will push themselves into the doomed eternally like the past, ATT pieces, or like Microsoft today, prosperity but stepped out of their empire. Quagmire? According to the current situation of Tencent, Tencent should break through the shackles of imitation strategy, and then develop to imitate, open and venture capital strategy simultaneously. Strengthen the two innovation What kind of field is suitable for Tencent to insist on imitation? Softw