THE IMPACT OF TECHNOLOGY ON THE （技术的影响）.pdf

The Impact of Technology on the marketing of Financial Services THE IMPACT OF TECHNOLOGY ON THE MARKETING OF FINANCIAL SERVICES Dr. Meeta Nihalani Head, Department of Management Studies Jai Narain Vyas University, Jodhpur ABSTRACT The modern business era is impacted by the development and growth of financial services which is shaping the new dimensions of growth and prosperity. The human life is colored with the emergence of highly fast and simple financial services by the impact of technology giving birth to the new products. The money transaction through the internet has the world a global village where the exchange and the pace of business have changed. The business growth is the result of the development of sophisticated marketing tools touching the life of consumers and investors. The aim of the paper is to build the strategy so as to promote the marketing and development of the financial products so has to enhance the growth of business, Key words- financial services, marketing, business, development INTRODUCTION Efficient financial services are the axis of growth of many economies where the development and growth is a way life. The modernization of the financial services has impacted the finance industry with development of many new products of savings and investment to shape the business with better solutions... The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are banks, credit card companies, insurance companies, consumer finance companies, stock brokerages, investment