凡客体自我介绍(精选多篇).docVIP

凡客体自我介绍(精选多篇) 第一篇：凡客体 vanclstylead---virus marketing(new,fancy,unique,cool,interesting) the main brand identity of “vancl” is the “i am vancl” style which thrives on the “i am who i am but i am ordinary like anyone else” philosophy. vancl invented highly cognitive slogans: for instance “love net-surfing”; “love freedom” and “love fancy garments, but love big sale more’, etc. they cover more than half of the ad, in visual layout terms, making sure they are caught at first sight and “lead” the narrative. it is easy to play with it, to imitate and modify to personal take and taste. the format is very neat “ i am ….” “i am not …” “i love…” “i don?t love”…the simpler the expression, the deeper the feelings that one can express. netizens are absolutely crazy about this kind of slogan style because it invites itself as a “tool” to express one?s own personality and style. more and more of them actively use photoshop, etc., to replace the picture and the descriptive language to create a new slogan for a certain person, even (推荐访问：)or personal moment. the campaign became an instant viral hit, exacerbated by a july contest on the socialnetworking site douban which generated more than 3,000 photoshopped, user-generated parodies targeting everything from movie stars to foodstuffs in what has since come to be known as fanke ti or “vanclese.” here are some of the best examples of the parodic craze’s jibes at the arts-and-culture world. 第二篇：凡客体语言现象初探 龙源期刊网 http://.cn 凡客体语言现象初探 作者：孙思 来源：《语文教学与研究(教研天地)》2014年第04期 任何事物得以一夜闻名，究其原因，现象本身一定是迎合了特定历史切片的某种集体无意识需要。不论是在万象纷呈的网络海洋还是在群魔乱舞的客观世界中，一拨一拨不断涌现的各色新鲜事物和词汇你方唱罢我登场，早已证明了这一点。现而今，还有谁会耐烦去听那些道貌岸然的陈词滥调？长篇大论，引经据典仿佛已经成为了那并不太久远的过去，唯有细节上的差异化才能彰显真实的人性。中庸之道在中国大行千年，存在自有其合理性，然而，在这个强调自我表达意识的后现代，类似的说辞多少显得有些不合适宜。“凡客”恰好适时搔到了人们的痒处，用策划和网络密织成一张大网，网络住但凡你可以想到的所有情结：“爱……，爱……，也爱……，我只代表我自己，我是……”这种标准模板太适合表达情绪：赞美，抒情，调侃，讽刺，咆哮……所有你想要表达的内容，“凡客体”都能成全你，来自“凡客诚品”公司的这一成功的广告文案创意几近成为市场营销学的经典案例。一年前，仅仅还只是作为一个尚处于试水阶段，被风投资本争相追捧的公司品牌宣传广告，颇具特色的符号形式何以在一年后的今天，风靡地铁，报纸还有网络等大众传播平台？其传播速度之快、使