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Worldwide Differences in Business Values and (全球商业价值和差异)
Worldwide Differences in Business Values and Practices:
Overview of GLOBE Research Findings
Cornelius N. Grove, Ed.D., GROVEWELL LLC
GLOBE is the acronym for “Global Leadership and Organizational Behavior Effectiveness,” a 62-
nation, 11-year study involving 170 researchers worldwide. The GLOBE Project was introduced in
my first article (click here). In this third article, I will overview GLOBE’s findings about how
business values and practices vary across nations and cultures.
Cultural Dimensions, the Measuring Rods of Cross-Cultural Research
As I explained in my first article, the first major question addressed by the GLOBE researchers was
which measurement standards to use so that they could be precise about the similarities and
differences among numerous societal and organizational cultures. After a thoroughgoing literature
review as well as two pilot studies, the team identified nine "cultural dimensions" that would serve as
their units of measurement, or (in research language) "independent variables."
Cultural dimensions have been around as long as the field of intercultural research (i.e., since the early
1960s). They provide concepts and terminology that enable all of us to become aware of, to measure,
and to talk knowledgeably about the values and practices found in a human culture – and about the
similarities and differences among human cultures.
What exactly is a cultural dimension? It’s a concept that is depicted graphically as a continuum. In
most cases, only the two ends of the continuum are named. Here, graphically, is one of the cultural
dimensions actually used by the GLOBE research team.
Of course, the meaning of “assertive” must be precisely defined. Also to be developed and pilot-
tested a
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