2013 2nd quarter Chinese search engine market quarterly monitoring（2013年第二季度中国搜索引擎市场季度监测）.docVIP

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2013 2nd quarter Chinese search engine market quarterly monitoring（2013年第二季度中国搜索引擎市场季度监测）.doc

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2013 2nd quarter Chinese search engine market quarterly monitoring（2013年第二季度中国搜索引擎市场季度监测）

2013 2nd quarter Chinese search engine market quarterly monitoring (Research papers Download news) 2013 second quarter, the Chinese search engine operators market size of 9.38 billion, excluding channel revenue in the Chinese search engine operator revenue market share, Baidu (110.96,1.12,1.02%) 78.6 %, Google (906.9,3.10,0.34%) China accounted for 14.2 percent, accounting for 3.6% Sogou, Soso 1.4%. Excluding sources of income Chinese search engine operators revenue market share 2013 second quarter revenue in the channel containing the Chinese search engine operator revenue market share, Baidu 77%, Google China accounted for 12.3 percent, accounting for 5.5% Sogou, Soso accounted for 2.1%. Including channels of income Chinese search engine operators revenue market share Analysys think tank analysts believe that the 2013 second quarter, the Chinese search engine market share of revenue is mainly characterized by the following features: Baidu Chinese search engine operators to maintain market revenue leader. Keyword marketing is still favored by advertisers marketing methods, and Baidu in the keyword field is still respected by the market, as advertisers running keyword advertising choice. Advantage because Baidu Media centralized, more to take direct sales model, so Baidu’s market share with slightly lower revenue channels without channel revenue market share. Google China’s revenue market share still have the advantage. Mainly due to Google China through for advertisers to provide overseas marketing channels to obtain stable market revenue growth. Yet intra-industry competition makes Google China’s share gradually been carved, the advantage is shrinking. If Google China can not take targeted improvement measures in China, Google market share will be further reduced. Sogou with “three arrows shot” strategy to maintain a stable market share of revenue .2013 in the second quarter, Sogou PC client maintains input method + Browser + Search traffic