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2013 pairs eleven starts Lynx 600 million consumer feedback(2013双11开始猞猁6亿消费者的反馈)
2013 pairs eleven starts Lynx 600 million consumer feedback
Research papers Download News: October 15 news, Lynx today announced that starting in 2013 pairs of 11 shopping carnival. Lynx vice president Wang Yulei said that last year double 11 single-day turnover of 19.1 billion this year, it is difficult to move beyond, ‘But since to do, we must challenge ourselves.’ double 11 from Wang Yulei introduction this year found that, compared with last year, double 11 gameplay is somewhat different.
Lynx Vice President Wang Yulei (Artesyn Technologies with map)
This year’s different gameplay
Lynx Vice President Wang Yulei said that last year 11 single-day trading volume dual it is difficult to move beyond this year, ‘but since doing, we must challenge ourselves.’
Wang Yulei this year from the introduction of dual 11 found that compared with last year, double 11 gameplay is somewhat different, specifically including the following:
First, based on the interaction between friends. Pairs 11 day, 200 million yuan will be dispatched Lynx envelopes will be delivered 100 million yuan Alipay red envelope, red envelopes will use these social-oriented approach delivery.
Lynx Vice President Wang Yulei said Lynx and Sina Weibo user system has been opened up, consumers in the Sina microblogging friends relationship will become red envelope flow basis. Additionally, the phone side of envelopes can play around the reality of social relations people associated with them.
Second, O2O. Lynx side said that this year’s double 11 covers many traditional brands of physical stores, including Uniqlo, GAP, IT, Toys R Us, Taiwan glasses, Intime, Haier brand line 300 30000 stores.
Lynx has not yet released details of O2O play, saying only that, through the Lynx wireless clients and high moral map, the line brands Lynx shops and online flagship store opened.
Third, thousands of thousand faces this year to participate in dual 11 brands have 20,000, twice last
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