11 to 12 double-double- conceptualization aggressive marketing of the cooling of the（11到12两双,概念化积极营销的冷却）.docVIP

11 to 12 double-double: conceptualization aggressive marketing of the cooling of the Research papers Download news:. ‘Double 11’ hustle just past soon, ‘double 12’ and followed their electricity supplier in the campaign to stimulate consumer desire to shop, but also should be wary of over-conceptualization of marketing may be affected long-term healthy development of the electricity supplier industry. Taobao released data show that the ‘double 11’ after only two days, all over the country during the ‘double 11’ single blind consumers have resold more than 400,000 goods, some impulse shopping so-called ‘chop hand family’ program The ‘double 12’ as a commodity sale opportunity. Some media reports, used goods to resell the biggest feature has become part of the online shopping platform this year, ‘double 12’ activities in a well-known online shopping platform, developers in the user history goods purchased additional ‘resale’ key, for really do not like or outdated commodity, can be a key to go into the platform in the secondary market, a few seconds to complete the resale process. The reason why a lot of the ‘double 11’ soon after the resale of goods phenomenon, largely due to businesses under the avalanche of advertising bombardment, many consumers are advertising rendered ‘special deals’ information as well as relatives and friends excited shopping mood double impact, resulting in a strong herd mentality. beneath the subconscious effect, many consumers buy goods not find themselves in need, or even useless. return to calm the brain with the end of the event, some consumers will naturally reduce holding unnecessary overhead psychology, part of the impulse purchase of goods for resale out. Even without considering the necessity of the purchased goods, only from the time interval, the ‘double 12’ from the ‘double 11’ only a month, so that potential customers can easily generate consumer feeling of fatigue. Over time, businesses will conceptualize the imp