2014, Chinese infant formula market rebirth first year（2014年,中国婴幼儿配方奶粉市场重生的第一年）.docVIP

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2014, Chinese infant formula market rebirth first year（2014年,中国婴幼儿配方奶粉市场重生的第一年）.doc

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2014, Chinese infant formula market rebirth first year（2014年,中国婴幼儿配方奶粉市场重生的第一年）

2014, Chinese infant formula market rebirth first year China’s dairy industry after struggling through the years of development, along with the increasingly tightening national regulatory policies after the industry’s future appeared clear pattern of orderly development of the domestic dairy industry gradually clear, the development of domestic infant formula industry has entered an unprecedented stage of development. We can say that these are clear pulse and pattern interpretation and presentation in 2014, this year is undoubtedly the Chinese infant formula market Nirvana rebirth to a new starting point for the first year of a commemorative strategy, but also the key to the development of the industry year, related to each infant milk powder milk prices next core issue in the China market status and survival, so we have a need to explore the depth of what this year’s market situation and development context. 1. Chinese infant formula consumption in the world, is still a huge market potential. Customer Service Director Zhou Lingqing Nielsen China recently said it expects Chinese infant formula market in the coming years will be close to 14% compound annual growth rate during the 2014-2016 market size will expand to hundreds of billions. According to reports, over the past 12 years Chinese baby milk consumption continues to maintain growth, where sales accounted for maternal and electricity supplier channels rapidly. In March, lt;lt; from AC Nielsen’s 2012 annual report on China’s infant formula market gt;gt; Show, 2012, Chinese infant formula sales reached 38.518 billion yuan .2013, China’s domestic milk market sales of about 60 billion yuan, which accounted for 42% of maternal and child channels, super channels accounted for 36% of the electricity supplier channels for twenty two%. From the sales share, last year domestic and foreign milk powder is still present stalemate state competition, domestic and foreign accounting for respectively 46% and 54%. Dairy