2014, the county liquor dealers come in spring（2014年,县酒类经销商在春天来）.docVIP

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2014, the county liquor dealers come in spring（2014年,县酒类经销商在春天来）.doc

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2014, the county liquor dealers come in spring（2014年,县酒类经销商在春天来）

2014, the county liquor dealers come in spring With the arrival of the liquor industry depth adjustment, after a 10-year golden period of development after market dealers face more and more deeply felt chill. Eliminated a large number of liquor dealers to adjust the depth of the industry, 2014 Why was the county liquor dealers in the spring it? First, carry out and implement the provisions of the eight countries, not short-term, will be institutionalized, normalized, the state for the ‘public spending’, which limits the liquor industry will also be bringing a lasting impact, especially on high-end liquor. had a lot of high-end liquor operations a second-tier wine liquor business and real estate development of a strong brand in a large number of middle and low-priced products, the focus of past capital city, prefecture-level city they want to advance to the county town market. Second, with follow-up and implementation of the provisions of the eight countries, and the rise of e-commerce, TV shopping, direct marketing companies and other emerging channels, resulting in a lot of Language, second-tier cities in perpetuity liquor dealers For county liquor dealers due to differences in county towns consumer awareness and acceptance of consumer e-commerce is lagging behind, resulting in relative comfort of their living environment. Third, the rural market has an area of #8203;#8203;large, complex channels, the trivial, the path length features. Dealers for low-end liquor brands, since the township market circulation of wine price lower unit profit is small, wide consumption, High frequency of consumption, it must cover the size of the sales generated by the broad market can be profitable, so many liquor manufacturers forced to personnel costs, competitive costs, distribution costs and other factors control the construction market channel sink call for the county for several years, but sinking real handful. In the current industry background, a second-tier wine liqu