2015 Brand Marketing Plan Guide（2015年品牌营销计划指南）.docVIP

2015 Brand Marketing Plan Guide Brand digital marketing efforts into the growth trend Through research results, we can see that the current brand to increase the budget on digital marketing approach: VS cautious radical brand represents 24% of the digital marketing budget increased by more than 50% of the brand but also to a very aggressive stance to increase their own. proportion of the budget in the digital marketing brand .5% of respondents said that they used in the past year, digital marketing budget increased 100 percent, said they cost even extreme example in the digital marketing budget increased 10-fold, while more than 60 % increase in the proportion of brands between 20% -50%, more stable cautious. 　 Based on the above data group research project TopDigital White Paper on more than 150 brand owners questionnaire In addition, in the past year the company in the digital marketing budget expenditures, the 48.39% of the brand in the past year increased the digital marketing budget expenditures .41.94% flat budget represents only 9.68% decrease. Based on the above data group research project TopDigital White Paper on more than 150 brand owners questionnaire In addition, the brand is now digital marketing expenditure increased proportion of overall marketing spending .50% of the brand, said that the proportion of over 40%, including 8.06% of the brand represents the proportion accounted for more than 70% of the overall budget. Just 17.74% of the brand, said this ratio below 10%. Digital marketing expenses accounted for the brand overall marketing spending a larger proportion of the advertising agency presents a challenge, largely contributed to the agency’s changing role. Which digital advertising platform brand favorite cast Removing the traditional media and platforms running outside, brands in the digital age of new media for the launch also choose different emphasis by the relevant data we find that the current micro-channel is a favo