2016, Chinese tea industry 10 Categories（2016年,中国茶行业10个类别）.docVIP

2016, Chinese tea industry 10 Categories January 18, 2016, following the release of selling tea to communicate ‘ABCD criteria,’ joint laboratory Maicha far Zhuo brand planning company re-released 2016 China tea industry 10 keywords. Ten Keywords are awe, transparent, rigorous, regression, defuse, potential, brief interpretation of each value, nature, innovation and character, below. Keywords 1: awe. One can not leaf through it redeemed himself, it is impossible to find a leaf by the eternal, you really want to find, and that is self-deception, in addition to boasting, vanity, to keep up appearances, it seems no more significant. Chinese tea industry a need for a universe unconditional ‘awe’, related to ponder just by ‘leaf’ to express, rather than from the ‘leaf.’ Keywords 2: transparent. Since the media more and more popularity, more and more consumer involvement, the two points will encourage more consumers to participate in reviews in tea consumption, so as to promote transparency in tea consumption continued to increase, asymmetric situation continues to improve As ‘Maicha you have to say,’ he emphasized that all sales discourse should be transparent and can stand the test of time. Keywords 3: rigorous. Whether tea technology, tea technology, tea culture, or brand marketing, have strict, rigorous, then strict! For tea brand, in order to tap into more rigorous resources to accurately meet consumer demand, promote the brand rapidly. Keywords 4: Regression. Tea industry must return to nature, like tea tree as ‘bottom-up’ to grow, especially bottom-up solutions to problems selling tea, into the main energy consumers, some tea into gold micro-channel public platform, far Zhuo brand planning company initiated the establishment of China’s first laboratory Maicha precisely this purpose. Keywords 5: resolve. The essence of business is to create value for the benefit of each other, so you know the hearts of consumers all kinds of tea, overtly or covert