78% of the luxury brands to increase social media marketing spending（78%的奢侈品品牌增加社交媒体营销支出）.docVIP

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78% of the luxury brands to increase social media marketing spending（78%的奢侈品品牌增加社交媒体营销支出）.doc

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78% of the luxury brands to increase social media marketing spending（78%的奢侈品品牌增加社交媒体营销支出）

78% of the luxury brands to increase social media marketing spending Free papers Download Center News: Global Business Research subordinates luxury interactive unit for 60 luxury brands survey results show that 78% of the luxury brand digital marketing management department to increase social media marketing spending in the year 2012, 73% of stakeholders began to increase in this part of the budget expenditure in 2013, while 81% of the managers is clear that their overall expenditure in the digital marketing channels has exceeded the level of 2011. These data certainly no doubt social media strategic position as a new media marketing channels. Course, the radical pioneers conservative and careful in the history of the road of change. Established fashion houses embrace the digital revolution Burberry can be described in many big-name luxury worthy of the radical. As early as 2009, Burberry launched a social networking site to pay tribute to the the brand classic signs windbreaker platform . Creative director Christopher Bailey said,, “A praise our iconic trench coat: Everyone has a story about the coat, perhaps first encountered the story of a coat, I like the idea, so that people from every corner of the world can share their own story of his windbreaker and image, as well as browse the website for Burberry trench coat and put it in different views. “ photos Comments can choose their favorite social networking sites (including Facebook and Twitter), can be reproduced to share ideas, and even the selection of photos uploaded to the site, to build a global reflecting personal trench coat style image library brand and consumer interaction in a network platform to show at a glance. T stage fashion show broadcast live from the digital interactive publicity, to the use of new technologies to create a global “retail theater” environment as well as a variety of innovative social media activities, Burberry triumph and explore the road of social media and electr