2009年,中国白酒往那走（In 2009, Chinese liquor went there）.docVIP

2009年,中国白酒往那走（In 2009, Chinese liquor went there） Liquor business environment in dramatic change On 2008, China liquor enterprise, it is the rapid rise in first striking one snag after another, the price of raw materials, the production of many low-end wine enterprises to a loss of the edge, while the high-end liquor prices continued to rise. In many enterprises on how to deal with the rising price of raw materials for enterprises to bring the business challenge yet sorted out when the financial crisis in the United States in the U.S. subprime mortgage crisis triggered by a lot of the evolution of the global financial tsunami, and soon extended from the virtual economy to the real economy, the world economy into recession the abyss. China has apparently not been able to remain single in this crisis, and the recession has changed markets and consumers to a considerable extent. Consumer spending fell by 3.1% in the third quarter of 2008. Chinas GDP growth slowed. The economy shifted from inflation to contraction. All indications are that the consumer market around the world has undergone drastic changes. Consumer shopping behavior is changing: - reduced consumer spending: reduced spending on luxury brands, high-end brands, and performance brands. - lower spending increases: spending on standard brands, economic brands, and completely low-priced products has generally increased. Growth of 2.3% over the same period in 2007 October 2008 sales of Wal mart. McDonalds grew by 8.2% in 2008. In the United States, very cheap brand chains are now expanding rapidly, and are growing at more than 25%, suggesting that American consumers and Chinese consumers are re planning their own spending budget. - adjustment of consumption structure: reduction in bulk expenditure on automobiles and housing. Uncertainty about the future has caused Chinese consumers to cut investment and consumption and save more. Although Chinese liquor belongs to the domestic market, is less dependent on expor