关注vi设计的历史（Pay attention to the history of VI design）.docVIP

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关注vi设计的历史（Pay attention to the history of VI design）.doc

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关注vi设计的历史（Pay attention to the history of VI design）

关注vi设计的历史（Pay attention to the history of VI design） Pay attention to the history of VI design From 1871 to 1911 the end of the Franco Prussian War of the outbreak of the first World War, Europe has nearly 40 years of peace, the people living in romance and fantasy, then design more or less with nostalgia, such as the arts and crafts movement, Art Nouveau, they attempt to stop the industrialization. The fear of war and the sense of urgency replaced the fear of the future, and formed a special view: if the machinery is out of control, it will kill mankind itself. This is the first time mankind has judged the negative consequences of large-scale industrialization. Europe is in a very precarious situation, social democracy gradually into a group of sober designers in the brain, they try to start from the improvement of social building design, design is for the public point of view, these people become the core of modern design. The design standpoint of Germany is influenced by the social engineering and social work standpoint, and it emphasizes how the design can provide better conditions for the German nationality. Walter Gropius, the first president of the Bauhaus and famous architect Walter Gro Pais, once said, my design will make every family of German citizens enjoy 6 hours of sunshine.. Thus, they carry out social engineering activities, that is, the social reform of the project. Less is more (Less is more) to form the modern design form is not the result, but to solve the problem, to meet the basic needs of the public life forms of the results, the causes of it is the idea of social democracy, the purpose is to create cheap, mass-produced products. After World War II, in order to pursue the Bauhaus early idealism, Germany established Design Institute (Hochschule Gestaltung at Ulm), reiterated the combination of art and science. The Academys largest contribution is system design and design, with colleges and universities linked to the enterprise. It can be said t