客户资料的搜集和分析方法（Collection and analysis of customer data）.docVIP

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客户资料的搜集和分析方法（Collection and analysis of customer data）.doc

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客户资料的搜集和分析方法（Collection and analysis of customer data）

客户资料的搜集和分析方法（Collection and analysis of customer data） [original] customer information collection and analysis methods! 2009-03-30 07:44:26 is 1 to | Tibet Tip: Test: what exactly are you like? I. search for customer data Usually, we obtain customer data from the first hand and the second hand in two parts. 1. first hand customer data sources (1) on-the-spot visit and investigation; (2) exhibition observation report; (3) anatomical analysis of the products 2. secondary customer data sources (1) newspapers and professional magazines (2) trade association publications (3) Industry Research Report; (4) archives issued by government regulatory bodies (such as registration information of industrial and commercial enterprises, performance reports of listed companies, etc.) (5) government publications (6) Internet and database (7) directory of business enterprises; (8) product samples, manuals (9) enterprise recruitment advertisement; (10) employees within the enterprise (11) distributors (12) supplier (13) customers (14) the competent department of industry; (16) competitors (17) credit investigation report; (18) professional investigation and consultation institution; (19) embassies stationed abroad and institutions stationed in China; (20) international organizations in Beijing; Among them, the function and function of Internet are becoming more and more important. The Internet, one of the greatest technological inventions of the twentieth Century, has been commercially available for more than a decade, dramatically changing the way human life, work, communication, and transactions are transformed. Become one of the important symbols and impetus of economic globalization. The Internet has become the most important means for enterprise intelligence personnel to collect information. Newspapers, magazines and other forms of information collection have become complementary tools. But only a small number of companies are using specialized intelligence gathering systems to he