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客户顾问的队伍建设与日常管理(Customer consultant team building and daily management)
客户顾问的队伍建设与日常管理(Customer consultant team building and daily management)
The depth of marketing mode will be the market competitive advantage based on the efficiency of collaborative marketing value chain system, specific performance in: relying on excellent customer marketing consultant team organized efforts, to provide a full range of business guidance, management consulting and support services to help sales channels and customers, to achieve coordination and cooperation, improve the difference products and services and value-added, so as to establish the foundation for the market advantage. At the same time, the unpredictable speed of the market unpredictable, but also requires the marketing team to maintain rapid response ability, in order to adjust the market strategy in a timely manner, so that the marketing model to maintain a dynamic lead. Therefore, the marketing team is often the key to the successful introduction and effectiveness of the deep marketing model. In this sense, we believe that marketing is based on the ability of marketing team. At present, with excellent marketing team of the company is not much, mainly has the following main reasons: 1, marketing team mobility, good marketing talent, to find more difficult to leave, many of the companys sales department has become the iron barracks, soldiers running water; 2, marketing talent shortage, especially with regional market operation the ability of marketing management personnel; 3, the daily management is weak, the nature of the work field of marketing personnel, management difficult, enterprise management methods and results is not enough, most of the business personnel is inefficient.
This article mainly introduces our experience and experience in guiding the customer, enterprise construction and management of professional marketing team in the consulting service.
First, the introduction of the depth marketing model will promote the professionalism and knowledge of the marketing team
The profes
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