开店缘何不成功（Why not succeed in opening a shop）.docVIP

开店缘何不成功（Why not succeed in opening a shop） Guo Zongcha meal not thought, my heart very wonder: he spent heavily to build the A audio brand flagship store, a few months of painstaking efforts, the sales is in a complete mess. Why is that? Guo is not clear. Later, Guo Zong in a marketing friend depth research, diagnosis, and finally know the reasons for its failure, and in one fell swoop broke the sales difficult. The thing is this: a home appliance retail boss of a commercial center of Dongguan City Zhen Guo always and many types of home appliances agents, including the A brand is one of the audio products, and is the general agent of Dongguan regional market. Since just agent, a lot of things have to go ahead of their own. So, except in their electrical mall opened a A audio brand stores, in order to make the model and better develop other markets in Dongguan, Guo Zong is spending huge sums to build the A brand flagship store in the town of sound business street, in order to make good sales, radiation Dongguan City, realize the pleasure A brand sound on the market in Dongguan popular. However, the reality is not so good - in addition to the flagship store opening month sales situation is not bad, and then together straight up, and sometimes even a month, a set of goods are not out. This can be very anxious Guo Zong, so he chafanbusi What causes the store to fail? Depth diagnosis: five major reasons for the failure of a shop After a friends introduction, Guo Zong met a veteran engaged in marketing work, inviting him to carry out research and diagnosis. After marketing friends for a period of time after the effort, found that the following five main reasons lead to the success of their shop. First, the whole shop decoration atmosphere is lacking. Although its a flagship store that spends lots of money on decorating, the style of the store isnt prominent The atmosphere of the cards did not take shape. For example, CAV audio store, the decoration is very atmospheric, de