奥运搭车品牌的营销策略（Marketing strategy of Olympic hitchhiking brand）.docVIP

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奥运搭车品牌的营销策略（Marketing strategy of Olympic hitchhiking brand）.doc

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奥运搭车品牌的营销策略（Marketing strategy of Olympic hitchhiking brand）

奥运搭车品牌的营销策略（Marketing strategy of Olympic hitchhiking brand） When IOC President Samaranch extremely elegant and valuable to say Beijing at the moment, the Olympic marketing has kicked off. Today, dedicated to the Olympic marketing and non Olympic marketing enterprises have started the final sprint before the games, they have to make full use of the resources of the Olympic Games has made a good start, others are mediocre marketing strategy buried his voice, using some innovative strategies to obtain certain attention, some is doomed to a field practice. This article synthesizes some Olympic Games marketing strategies of different levels of enterprises, hoping to bring more inspiration to readers. Brand marketing strategy of Olympic cooperation partners Throughout the Olympic cooperation partners and sponsors, each enterprise has a unique strategy, will be based on their own products and services characteristics of targeted marketing initiatives. Such as China Mobile in Scientific Games to carry out mobile marketing . Coca-Cola building system advantage in the entertainment Olympic Games, GE is in the overall solution of a breakthrough, Adidas breakthrough in advertising, enhance the brand value from the spirit, as each one has its own merits. Here, I mainly talk about Lenovos Olympic marketing strategy. The rise of the country must be accompanied by the rise of enterprises. With the 2008 Beijing Olympic Games this big stage, many ambitious Chinese enterprises, will not easily give up the opportunity to become a world brand. Lenovo as China local brands to enhance the nature of international reputation and influence, become the worlds brand as a goal in its sponsorship of the Olympic Games, but also to enhance the brand value to use this opportunity to strengthen the Olympic Games, the reputation of the product, and add more accurate marketing to achieve through this activity. Lenovos strategy for the Beijing 2008 Olympic Games is very clear, summed up as two strateg