部分不克不及办事岗亭管理才有职责（Part can not handle affairs, sentry box management has responsibility）.doc

部分不克不及办事岗亭管理才有职责（Part can not handle affairs, sentry box management has responsibility） The external goal of enterprise marketing is to create sustainable profitable sales growth. The sustainable development of the hotel industry is affected by many factors, macro environment, scale performance, business model, regional distribution, brand strategy, brand standards, control group are directly affect the pace of growth. For domestic hotel brands, the three big blocks of market economy, brand building and talent management are becoming weaker. Short term oriented promotional methods often used in traditional mass marketing marketing method has been proved to be diminishing and ageing, with the interaction of customer value and customer oriented integration of database marketing has gradually become the mainstream of the development of marketing. The essence of integrated database marketing is to establish an interactive and win-win dialogue between the enterprise and the core customers. Any progress in management begins with change of opinion. Without change of opinion, there is no change in behavior. For example is the process of experiential marketing in 1998 is the best American strategic horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples livi